Price by placement and order size
| Placement | Stitch count | Price per piece (order 25+) |
|---|---|---|
| Left chest logo, simple 2-colour | 4.000–8.000 stitches | €4,50–€8 |
| Left chest logo, complex 4-colour | 8.000–14.000 stitches | €7–€12 |
| Sleeve logo or small back print (hat size) | 3.000–6.000 stitches | €4–€7 |
| Large back motif (jacket, 20 × 25 cm) | 15.000–35.000 stitches | €18–€45 |
| Full jacket back (40 × 35 cm) | 40.000–90.000 stitches | €35–€95 |
| Monogram (2–3 letters, 4 cm) | 1.500–3.000 stitches | €3,50–€6 |
| Name + number on sports shirt | 2.500–5.000 stitches | €5–€9 |
| Baseball cap front | 5.000–9.000 stitches | €6–€10 |
| Towel border (1 metre monogram line) | 3.000–6.000 stitches | €8–€14 |
One-off digitising fees:
- Simple 1–2 colour logo under 8.000 stitches — €35–€55
- Standard 3–4 colour logo, 8.000–18.000 stitches — €55–€85
- Complex logo with small text, 4+ colours, 18.000+ stitches — €85–€160
- Vector source file provided (.ai / .eps) — −€15–€25 off digitising
- Rush digitising (under 24 h) — +€25–€55
Volume-break structure:
- 1–9 pieces: baseline + 15–25 % surcharge (set-up disproportionate)
- 10–24 pieces: baseline + 5–10 %
- 25–49 pieces: baseline (reference rate in the table above)
- 50–99 pieces: baseline − 8–12 %
- 100–249 pieces: baseline − 15–22 %
- 250+ pieces: baseline − 22–30 % plus possible bespoke agreement
Garment cost (if supplied by the studio):
- Polo shirt (cotton-polyester blend) — €9–€22 each
- Heavier polo (piqué, premium) — €18–€38
- Fleece jacket (soft-shell or micro-fleece) — €28–€65
- Chef jacket — €35–€75
- Softshell workwear jacket — €55–€120
- Bathrobe (cotton 400 g/m²) — €32–€65
- Towel (500 g/m² bath size) — €14–€28
What a standard quote covers:
- Digitising of your logo (one-off; keeps on file for reorders)
- Thread colours matched to brand (Madeira Polyneon or Isacord standard)
- Stitch-out sample approval before the main run
- Embroidery on supplied or purchased garments
- Quality check: tension, alignment, thread trimming, steam pressing
- Individual folded delivery
Typical extras:
- Individual name personalisation (per piece, different name each) — +€2,50–€5
- Appliqué (fabric patch sewn + embroidered): +€4–€10 per piece
- Metallic thread or special thread (glow, reflective): +€1,50–€4 per piece
- Re-digitising after logo update: €35–€85
- Individual poly-bagging + labelling: +€0,80–€1,80 per piece
- Rush production (delivery in 5 days vs 12): +20–35 % premium
Turnaround:
- Digitising + sample approval: 2–4 business days
- Production: 6–12 business days for 25–100 pieces
- Rush production: 3–5 business days (surcharge)
- International delivery order (placed in LU, shipped abroad): add 2–4 days
Reorders:
- Second production from existing digitised file: typically 20–40 % faster
- No new digitising fee if logo unchanged
- Best to reorder within 24 months; after that, check colour-matching
Stitch-count economics and thread choice
The economics of embroidery are governed almost entirely by stitch count and thread pass-time. A modern multi-head machine runs at 800–1.000 stitches per minute per head. A 10.000-stitch logo on a 6-head machine therefore takes 10–12 minutes to produce six identical pieces — a machine throughput of 30–40 per hour of comparable work. Studio labour and consumables add a fixed overhead.
How stitch count drives per-piece price:
- Every additional 5.000 stitches adds roughly 60–75 seconds per piece (on a 15-head machine; slower on 6-head)
- A simple 5.000-stitch logo (€5 base) and a complex 25.000-stitch logo on the same placement differ by €10–€15 per piece in machine time alone
- Logos with large flat fill areas (big filled shapes) rack up stitches fast — often 30–40 % higher than similar-looking outline-only logos
- Small text (under 5 mm height) requires dense stitching for legibility; text-heavy logos stitch-count is higher than pictorial logos of the same area
Thread type and quality:
- Polyester (Madeira Polyneon, Isacord) — the industry standard for corporate and workwear; resists industrial laundering and bleach, lasts 200+ wash cycles
- Rayon (Madeira Classic) — higher sheen, softer hand; less durable in industrial laundry
- Cotton — for artisan monograms on natural-fibre garments; shorter life but authentic feel
- Metallic — accent colour; slower to stitch and more prone to breakage
- Glow-in-the-dark / reflective — safety-kit applications, rare for corporate
Choosing placement for cost:
- Left chest on a polo = cheapest and most scalable placement
- Sleeve logo at 6 cm is often half the price of a matching chest logo
- Jacket back is the premium position but also the costliest — use sparingly
- Hats and caps cost more than the fabric would suggest because of the curved hooping
Logos that embroider well:
- Bold shapes with at least 1,5 mm line weight
- Fewer than 6 colours (each thread colour = a separate stitch pass)
- Text at 6 mm or larger for full legibility
- Clear contrast between logo and garment background colour
Logos that embroider poorly:
- Gradients (embroidery cannot reproduce gradients smoothly; they get "stepped")
- Fine serif fonts under 5 mm
- Logos with more than 8 colours (re-threading is slow and expensive)
- Logos built from photo-like raster images (need redesign to vector first)
HACCP and ITM workwear angle:
- Chef jackets for HACCP-compliant kitchens embroider with white or light-coloured thread to avoid dark lint
- Workwear under ITM rules (hi-viz or safety-certified garments) must keep the certified colour area intact — logos placed in non-hi-viz zones only
- Embroidered safety-lettering (e.g. "SÉCURITÉ" on shoulder) is allowed provided it does not obstruct reflective strips
VAT and invoicing:
- Standard TVA 17 % on commercial embroidery services
- The super-reduced 3 % rate does NOT apply to embroidery services (not a primary-residence renovation)
- Invoices should show TVA separately, list per-piece and digitising components, and cite the atelier's Autorisation d'établissement
Order density:
- Minimum economical order from a declared atelier: 6–12 pieces typically
- Below 6 pieces, expect artisanal-gift studios at a higher per-piece rate
- Above 250 pieces, consider approaching the atelier for a bespoke agreement (better thread pricing, dedicated production slot)
How to brief an embroidery atelier
A clear brief shortens the quote cycle from 3–5 days to 24–48 hours and prevents re-work that inflates the invoice.
Core brief elements:
- Artwork files — preferably vector (.ai, .eps, .svg, .pdf with embedded vectors); raster (.png at 300 dpi minimum) if vector not available
- Garment type and brand — Fruit of the Loom Polo, Kariban Fleece, Premier Workwear, etc.
- Garment supply — you supply (send to atelier) or atelier supplies (from catalogue)
- Quantity per size and per colour breakdown (60 × L navy, 40 × XL navy, 25 × XL grey)
- Logo placement with position and maximum size in cm (e.g., left chest, 9 × 6 cm maximum)
- Colour requirements — Pantone codes if brand-critical, RGB acceptable otherwise
- Delivery requirements — individual poly-bagged, hung on hangers, bulk in boxes, specific folding
- Deadline — event date vs latest acceptable delivery date
- Tax invoicing — company TVA number for B2B, separate listed TVA
Approval workflow:
- Day 0: brief and artwork sent
- Day 1–2: quote received with per-piece and digitising breakdown, delivery estimate
- Day 3: quote approved, deposit paid (typically 30–50 % for B2B, 100 % for small retail orders)
- Day 4–6: digitising, stitch-out sample on equivalent fabric
- Day 6–7: sample photo approval; revisions if needed
- Day 8–15: production
- Day 15–18: quality check and packaging
- Day 16–20: delivery
Sample approval — what to check:
- Thread colours match brand requirements
- Text is fully legible at intended distance
- Logo proportions are correct (not stretched or squeezed)
- No loose threads or pulled stitches
- Fabric behind the logo has not puckered
- Backing (used to stabilise stretchy fabrics) is barely visible from the outside
Rush-production trade-offs:
- A 3-day rush typically trades at 20–35 % premium
- Rush eliminates the physical-sample mail-step — approval happens on high-resolution photo only
- Rush limits garment choice to what the atelier has in stock; no additional sourcing time
- Rush production is safer for logos already digitised (reorder scenario) than for first-time setups
Common pitfalls:
- Submitting a low-resolution logo and expecting the atelier to "clean it up" — they can, but it becomes a digitising project that doubles the set-up fee
- Ordering 12 pieces while asking for "100-piece unit pricing" — the atelier's machine set-up time is the same; the unit price reflects it
- Specifying thread colour by on-screen preview — always specify Pantone or an approved thread swatch
- Ignoring the garment stretch factor — logos on jersey polo stretch visibly over time unless the digitising compensated
Payment:
- 30–50 % deposit at order confirmation for orders above €500
- Balance due within 14–30 days for corporate, on delivery for retail
- A declared atelier will issue a proper TVA invoice with Autorisation d'établissement reference
- Card payment often available for small orders, bank transfer for larger orders
Corporate-apparel reorders:
- Keep a simple spreadsheet: logo file reference, thread colour codes, placement dimensions, garment brand/model
- Reorder from the same atelier to preserve colour-matching consistency
- Inform the atelier when a brand refresh is coming so a re-digitising slot can be scheduled
- Request a one-year pricing hold on repeat runs for stable corporate programmes
Embroidery in Luxembourg costs €4,50 to €28 per logo placement in 2026, with a one-off digitising fee of €35–€120 and volume discounts that start at 25 pieces. Three decisions drive cost-to-value: (1) send a vector logo file (.ai/.eps/.svg) — the single biggest saving on digitising and sample time; (2) order in blocks at the 25, 50, 100-piece break points; (3) match thread type to the garment's expected wash cycle — Madeira Polyneon or Isacord polyester for industrial laundering, rayon for premium hand-feel on occasional-wear pieces. Fynd.lu lists declared embroidery ateliers with Autorisation d'établissement across Luxembourg-Ville, Esch-sur-Alzette, Differdange, Dudelange, Mersch and Ettelbruck — request two to three quotes with the same artwork and quantity brief before committing.
