Price by format — hourly design and printed sets
| Line | Price (TVA 17 % included) |
|---|---|
| Graphic designer hourly rate | €45–€60/h |
| Single-sided flat design fee | €120–€280 |
| Front-and-back flat design fee | €220–€450 |
| Logo + card + email signature bundle | €450–€900 |
| Full identity package (logo, card, letterhead, manual) | €900–€1 800 |
| Print 500 cards, 350 gsm coated, 4/0 | €80–€140 |
| Print 500 cards, 350 gsm silk, 4/4, rounded corners | €140–€220 |
| Print 500 cards, 600 gsm duplex, spot UV or foil | €220–€420 |
A €200 design quoted net becomes €234 once TVA 17 % is added. Print invoices frequently list gross only — ask for the HT and TVA lines in writing so the bookkeeping input-TVA claim is straightforward.
Format drivers:
- Design complexity — a front-only layout on an existing identity takes 2 to 4 hours; a fresh identity front-and-back takes 6 to 10 hours
- Paper weight — 350 gsm is the professional standard; 600 gsm duplex signals premium and costs 80–120 % more on the print side
- Finish — matte lamination adds 10–15 %; spot UV, embossing or foil add 40–90 %
- Print run — 500 cards is the sweet spot; 250 is only 25 % cheaper than 500; 1 000 is only 30 % more
What drives the design fee
A €120 card and a €400 card differ by the hours the designer invests in brief, options and refinement, not by the print price.
The five drivers that matter:
- Existing brand versus new identity. Using a brand guide the client already owns cuts design time in half. Starting from scratch doubles the brief, research and moodboard phase.
- Number of iterations. A standard fee covers three rounds of revision; extra rounds are billed hourly. Creative briefs that request "just show me ten options" always land in the top third of the range.
- Language count. Cards in French, German, English and Luxembourgish mean four typographic layouts — the hyphenation and string lengths differ and the designer must test each version.
- QR codes and vCard integration. Clean vCard encoding and a scan-tested QR add €30–€60 of designer time; it becomes a real cost when the card needs to hand off to a CRM.
- File handover scope. Print-ready PDF/X-4 only, or also editable AI/INDD files? Handing over editable sources costs €80–€150 more but removes lock-in.
What a standard design quote includes and what it does not
Designer quotes for business cards are short documents — read them carefully because scope is thin on both sides.
Included in a typical €220 front-and-back design fee:
- One moodboard round (2–3 reference directions)
- Two design directions presented as mock-ups
- Three revision rounds on the selected direction
- Print-ready PDF/X-4 export at 300 dpi with bleed
- One language (usually English or French)
- 30-day warranty on file corrections post-delivery
Usually not included — expect a separate line:
- Logo creation — €180–€650 extra if no identity exists
- Additional languages — €40–€80 per extra language layout
- Editable source files (AI/INDD) — €80–€150
- vCard QR coding with scan test — €40–€80
- Printing coordination — €60–€120 handling fee if the designer manages the print run directly
- Post-delivery changes (new phone number, change of address) after the 30-day window — hourly rate
Red flags:
- No revision cap — either the designer loses money or bills open-ended hourly at the end
- No format specification — PDF for print and PNG for digital are both needed
- No bleed or safety-margin mention in the brief — a card exported without 3 mm bleed is usually rejected by the printer
Local printer, online printer or in-house — three routes, three realities
The TVA line, the delivery promise and the colour consistency across three print routes are very different economics.
Route 1 — Local LU printer (€140–€260 for 500 coated cards):
- TVA 17 % on a Luxembourg invoice, deductible as input TVA for a SARL
- Proofs you can touch before printing — crucial for foil, UV or uncoated papers
- Turnaround 5 to 8 working days
- Supports local print shops employing declared staff under ITM and collective labour agreement
Route 2 — Online low-cost printer (€80–€180 for 500 coated cards):
- 20 to 35 % cheaper than local equivalent
- Belgian or German print shops invoice TVA 21 % BE or 19 % DE — or apply reverse-charge if you supply your LU TVA number
- No tactile proof, colour drifts are common on uncoated or spot-colour jobs
- Delivery window 3 to 5 working days including transport
Route 3 — In-house desktop print (€0,25–€0,50 per card):
- Only viable for 50–100 last-minute cards before a meeting
- Colour accuracy limited, edge trimming never clean
- Suitable for interim cards while the real order runs
Recommendation for professional use: Route 1 with a local shop, TVA-deductible, tactile proof, consistent runs. Route 2 only for repeat orders where the colour baseline is already locked.
TVA — 17 % on LU design and print, cross-border rules differ
Design and printing services on business cards are taxed at the TVA standard 17 % in Luxembourg with no access to the super-reduced 3 % rate. The rate applies to both the designer fee and the local print invoice.
Rate in practice:
- LU designer invoicing a LU business: TVA 17 %, deductible for the client
- LU designer invoicing a private individual: TVA 17 %, non-deductible
- Belgian or German designer/printer invoicing a LU business: reverse-charge — the LU client self-assesses and declares input and output TVA on the same line
- Online FR/BE/DE printer invoicing a LU private individual: that country's retail TVA applies (21 % BE, 20 % FR, 19 % DE)
What a compliant invoice shows:
- Designer or printer TVA number, name and address
- Net amount per line (design, print, shipping)
- TVA line at 17 %, or reverse-charge mention for cross-border B2B
- Description of services and deliverables
- Payment terms
Rate comparison on a €520 net package:
| Line | Net | TVA 17 % | All-in |
|---|---|---|---|
| Logo + card design | €380 | €64,60 | €444,60 |
| Print 500 cards coated 350 gsm 4/4 | €140 | €23,80 | €163,80 |
| Total | €520 | €88,40 | €608,40 |
Never engage a designer who refuses to issue a compliant invoice — that designer is operating in the informal economy, TVA exposure sits with the client and no design warranty stands.
How to compare three designer quotes
Graphic-design quotes for cards differ more by scope than by hourly rate. A shared brief pulls three quotes into a narrow band.
The six checks that matter:
- Autorisation d'établissement (LU) or equivalent registration (BE, DE, FR). Verify on the Ministère de l'Économie register. Unregistered "designers" carry no warranty and cannot issue compliant invoices.
- Portfolio with brand systems, not just cards. Ten random cards tell you the designer can execute; three brand systems show the designer can think strategically.
- Revision cap. Two to three rounds is standard. Open-ended revision hides the real cost.
- Source-file clause. Who owns the editable AI/INDD? Standard LU practice hands source files to the client on final payment.
- Print coordination. If the designer handles the print run, ask for the markup percentage — 10–20 % is standard, 40 %+ is not.
- Timeline and late-delivery clause. A 10-working-day target with a 5 % penalty per week of delay is fair.
A clean briefing pack:
- Logo and brand assets (or explicit statement that none exist)
- Copy for the card in every required language
- Professional qualifications to display (RCS number, Autorisation d'établissement, chamber membership)
- Print quantity target and paper preference
- Delivery deadline
- Budget range — disclosed up front
Designers quoting on the same pack fall within ±20 % on price and ±2 days on timeline. Larger spreads trace back to scope misreading — worth a call before selecting.
Business cards in Luxembourg split between the designer (€45–60 per hour or €120–450 flat) and the printer (€80–€260 for 500 standard cards, more with foil or spot UV). The fastest way to hold cost in check is a tight brief, a documented revision cap, and a declared designer who issues a TVA-compliant invoice at 17 %. For repeat print runs, a local LU shop keeps the colour reference stable and keeps the input-TVA clean for the bookkeeping line. Fynd.lu lists declared graphic designers and print shops with Autorisation d'établissement and TVA registration — compare three quotes on a shared brief covering languages, revisions, source-file ownership and print quantity before committing.
